Many people think that designing a website is quite an easy task. But the core thing is that there are many important things related to the designing of a website. We own websites mainly for the purpose of marketing. For this, the website needs to be a popular one. It should be visible to the targeted customers. It means that the website must be built in a way that should make it a search engine friendly website. Now, there are different factors involved in this process, which determines the friendliness of a website.
In making website search engine friendly, it is very important to understand the concept behind SEO. SEO means search engine optimization. There are numerous SEO expert services available around in this market. Before designing a website it is quite important that you must consult an SEO expert. An SEO expert can help you with his/her suggestions, which can definitely prove beneficial. Before going for the SEO expert services, let's have a look at the ten things that matter while optimizing a website.
1. The first thing you need to keep in mind while optimizing your website is that you should try to avoid the bad neighborhoods. It means that you should never link your website with those websites which are infamous for their unethical practices and have bad reputation in the market.
2. Secondly, do not exchange links with those websites which are not relevant to your business. You will several mails offering you to exchange links. But you should choose only those offers which are relevant to your business.
3. The third important thing is that you should not stuff the contents with the keywords. It means that you should not use the keywords frequently.
4. The fourth rule is that you should never use the same Title and Meta tags in your website. Always use different Title and Meta tags throughout your website.
5. The fifth principle of web designing is that you should never go for hidden text in your contents. Hidden text are those contents which are of the same color that of the background. Many people use hidden keywords for the camouflage effect. But search engines are capable of detecting it.
6. The sixth thing you need to remember is that avoid the use of frames in your website. You should never use those outdated frames. Search engines find it difficult to index web pages with frames in it.
7. The seventh thing is that you should never forget to optimize the images in your website. It is always advisable to use images under 200kb. But you should always try to go for images anything between 100kb to 150kb.
8. The eighth principle is to eliminate content duplication from your website. Content duplication dilutes the effectiveness of the links. You can use software to check the duplication in the content of your website.
9. The ninth rule is to check the HTML coding of the web pages. Before you finally launch the website, you should check each page carefully.
10. The tenth and the final thing you need to do is to check the download speed of the website.
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